Survey in Kaspersky is not so long-winded: during several previous years it was narrowed down to a few key questions. And we decided to highlight it.
We developed a corporate style for the employees’ survey. With a creative, bright, modern and simple concept.
We have tried many variants.
The message is simple: it is quick and easy to complete the survey. As fast as popping the bubbles in the safety film.
So that everyone can see that, we made posters with real bubble film.
We created a survey page on the internal portal. We kept the texts to minimum, showed visual, bright, and concise demonstration.
And we raffled off branded T-shirts.
And it worked. The employees not only got to know about the survey, but also imbued with it, answered the questions and helped Kaspersky to get better.